Posts tagged: politics

Digital era political parties post #GE2015

Along with consultants and advisors and large-scale data management platforms from Obama’s hugely successful digital campaigns, all the main political parties used an arsenal of social media and digital tools to interact with voters throughout the 2015 election campaign. This post uses the authors’ analysis of social media data from the campaign to understand the… Read More »

Digital Disconnect: Parties, Pollsters and Political Analysis in #GE2015

‘Congratulations to my friend @Messina2012 on his role in the resounding Conservative victory in Britain’ tweeted David Axelrod, campaign advisor to Miliband, to his former colleague Jim Messina, Cameron’s strategy adviser, on May 8th. The former was Obama’s communications director and the latter campaign manager of Obama’s 2012 campaign. Along with other consultants and advisors… Read More »

What if mentions were votes?

The last post looked at mention activity for each British constituency. What would happen if we took these mentions to be votes? Does this reaction from social media offer any potential insight into what might happen in the election? In the image below (top),  using the same week of Twitter data from Datasift and YourNextMP, we identify which… Read More »