Posts tagged: social media

Digital era political parties post #GE2015

Along with consultants and advisors and large-scale data management platforms from Obama’s hugely successful digital campaigns, all the main political parties used an arsenal of social media and digital tools to interact with voters throughout the 2015 election campaign. This post uses the authors’ analysis of social media data from the campaign to understand the… Read More »

Digital Disconnect: Parties, Pollsters and Political Analysis in #GE2015

‘Congratulations to my friend @Messina2012 on his role in the resounding Conservative victory in Britain’ tweeted David Axelrod, campaign advisor to Miliband, to his former colleague Jim Messina, Cameron’s strategy adviser, on May 8th. The former was Obama’s communications director and the latter campaign manager of Obama’s 2012 campaign. Along with other consultants and advisors… Read More »